Boost Financial Collaboration with MyBank's Shared Account & Easy Payment System

65
%
users want tools for easier shared finances and money management
30
%
users want tools for easier shared finances and money management
40
%
users want tools for easier shared finances and money management
25
%
users want tools for easier shared finances and money management

INTRODUCTION

MyBank, a leading digital banking platform, sought to enhance its customer experience by introducing innovative features that simplify financial management and promote collaboration. Emotix partnered with MyBank to develop and implement two key features: a Shared Account for group finances and a streamlined Payment System for organized bill management. These additions aimed to provide users with a holistic and user-friendly platform to control their financial well-being.

CHALLANGES

Traditional banking limitations

Traditional banking models often lacked features that catered to the collaborative nature of modern finances, such as shared expenses and bill management.

Inefficient management tools

Users often struggled to track shared expenses or monitor upcoming bills across different accounts and platforms.

Complex payment processes

Existing payment systems could be cumbersome, with multiple steps and limited visibility into pending or executed transactions.

30%
lack of transaction history
30%
lack of transaction history
View account balance with Balance Overview. Utilize Quick Actions for tasks like money transfers. Streamline cost-sharing with Custom Split for flexible division by amounts or percentages, or Even Split for equal sharing.
Emotix conducted extensive user research, including surveys and interviews, to understand user pain points and desired features.

Designed intuitive and visually appealing user interfaces

We optimized the user flow for each feature, ensuring a seamless and efficient experience.
We conducted usability testing to gather feedback and iterate on the design.
We worked closely with MyBank's development team to identify and resolve any technical issues.